Anne Pennington Research & Strategic Insight provides strategic and tactical support in research, social marketing and evaluation to help you every step of the way along your project journey, from first ideas through planning, design, implementation and monitoring through to final evaluation.
Click on the tabs below to find out how we can help you understand your customers along your project journey.
What needs to be done?
Uncovering the issues
Understanding what works
Where is change needed?
Understanding customers’/clients’ journeys, needs, aspirations, emotions
Services from Anne Pennington Research & Strategic Insight
Understanding performance data
Surveys
Review of comments, complaints, stakeholder engagement and feedback
Journey mapping
Literature review
What needs to be done?
Identify aims, objectives and outcomes to be achieved
Identify messages
Services from Anne Pennington Research & Strategic Insight
Stakeholder analysis
Aim, objectives and measurable outcome development
Logic modelling
Evaluation frameworks
Pre-intervention/campaign research to identify and describe target audiences, set baselines:
Questionnaires – online, paper-based
Focus groups
Depth interviews
Workshops
Consultation and engagement
Marketing approaches
Research briefs and agency recruitment
What needs to be done?
Customers’/clients’ response to plans
Assessment of options
Services from Anne Pennington Research & Strategic Insight
Prototype testing
Questionnaires – online, paper-based
Focus groups
Depth interviews
Workshops
Consultations
What needs to be done?
Check for teething problems
How is it working in practice?
What improvements should be made?
Services from Anne Pennington Research & Strategic Insight
Stakeholder feedback
Customer feedback
Data collection and analysis
What needs to be done?
Post-intervention/campaign research to
assess achievement of aims and objectives
and any lessons learned
Services from Anne Pennington Research & Strategic Insight
Assessment of outcomes/impacts:
Questionnaires – online, paper-based
Focus groups
Depth interviews
Workshops
Consultations
Journey mapping
